BMW’s New Electric Car Comes With A Companion SUV For Longer Trips
With a spare car and other backup options, the auto brand aims to ease the mind of new owners.
Even though electric cars are an excellent idea – it’s hard for most people to shake their fear about breaking down when the car’s battery dies. BMW is trying to ease this concern by giving customers access to an SUV for a few weeks each year.
Whether families want to use the SUV for their next long-distance drive, or whether they just want to remember what it’s like to burn fossil fuel, the SUV can ease a variety of pain points amongst new electric car users.
A backup car isn’t the only option, there’s also a combustion engine to generate electricity on board, roadside assistance, and a GPS to track down charging stations. All of this goes hand-in-hand with dealership training, and house calls for customers who want to understand their electric car a bit better.