Artist Takes Branded Selfies To A New Level By Creating Personal Packaging [Pics]

Artist Takes Branded Selfies To A New Level By Creating Personal Packaging [Pics]

Photographer Mike Mellia put his face on classic American brands to highlight our own self-branding through social media.

Daniela Walker
  • 15 july 2013

Every selfie you take, every Instagrammed picture of your friends, and cropped shot of your food says something about who you are. But social media doesn’t necessarily show the whole picture, rather it is a carefully curated version of ourselves – and that act of preening and cultivating an online persona is no different than branding and advertising. At least that is the preposition of photographer Mike Mellia‘s latest work, Self-Absorbed.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.