Artist Takes Branded Selfies To A New Level By Creating Personal Packaging [Pics]

Artist Takes Branded Selfies To A New Level By Creating Personal Packaging [Pics]
Advertising

Photographer Mike Mellia put his face on classic American brands to highlight our own self-branding through social media.

Daniela Walker
  • 15 july 2013

Every selfie you take, every Instagrammed picture of your friends, and cropped shot of your food says something about who you are. But social media doesn’t necessarily show the whole picture, rather it is a carefully curated version of ourselves – and that act of preening and cultivating an online persona is no different than branding and advertising. At least that is the preposition of photographer Mike Mellia‘s latest work, Self-Absorbed.

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