First of six special-edition supercars honors a two-time Le Mans winner.

Bugatti has announced that it will be launching a special-edition run of the Grand Sport Vitesse. There will be six different models, each of which will pay homage to iconic figures from the company's past.

Officially the world's fastest car with its top down – the specially-crafted Vitesse models will be based on design cues from the cars driven by Bugatti's heroes.

The first Legend honors Jean-Pierre Wimille, who won the 24 Hours of Le Mans twice for Bugatti – once in 1937 with Robert Benoist, and again in 1939 with Pierre Veyron. He was also one of the company's longest-serving test drivers.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in.