Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion, despite its traditional roots.

This article titled “The digital hard-sell behind Burberry's traditional image” was written by Sarah Butler, for The Guardian on Wednesday 10th July 2013 17.42 UTC

It may have been founded 156 years ago, but Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion.

Where once luxury labels fought shy of the internet, believing it would cheapen their image, Burberry is now seeing its fastest growth in online sales as it embraces social media and blurs the boundary between its physical stores and the digital world.

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