Containing ingredients like cranberries, chia seeds, almonds, goji berries and black sesame seeds, Sexcereal purports to up your libido.

Developed by Canadian entrepreneur Peter Ehrlich, Sexcereal is designed to increase sex drive, and comes in two different packs, one for each gender. The cereal claims that its ingredients are designed to stimulate sexual desire by including “superfoods” like cranberries, chia seeds, almonds, goji berries, black sesame seeds, camu camu, maca, cacao and ginger. These rich nutritional sources work to boost the consumer’s sexual libido and secure long-term sexual health.

The product’s packaging plays up classical gender stereotypes, but it maintains a strong differentiation from other cereal boxes that typically conjure up associations with natural/healthy living. The packaging also embraces the language of cartoons that is typical of cereal brands, but it introduces a level of sensuality that generally does not exist in the market.

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