In Brief

To what extent does an entrepreneur's gender play into their ability to identify an opportunity?

Women in tech is a hot discussion topic today for all the right reasons. We looked into How Women are Busting Open the Tech Industry in a panel during our PSFK Conference this year and was a general consensus that there still is a lot of work to be done.

What’s also clear is that this is not a US-specific problem; in fact, there was a ‘women in tech’ panel at a recent Tech in Asia event that echoed some of the same sentiments and concerns. To get a better understanding of the ground reality in China, we connected with entrepreneur Jing Zhou, who manages the all-female team behind a social app named elepon. The app follows a ‘by girls for girls’ environment which enables small groups to communicate about personal matters in a fun, game-like manner where expressing emotions are encouraged.

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