Campaign Prescribes Classical Music Pills To Cure Health Problems [Pics]

Campaign Prescribes Classical Music Pills To Cure Health Problems [Pics]
Arts & Culture

Alternative therapy in the form of medicinal music from Japan

Ross Brooks
  • 11 july 2013

Classical music has lost a lot of ground to other genres such as rock, pop, hip-hop and dance. That doesn’t change the fact it has long been heralded as good for your health, as well as your brain – which is exactly why a Japanese orchestra is promoting in classical music in a new way.

Japan Philharmonic Orchestra – one of the country’s oldest orchestras – has teamed up with I/S BBDO Tokyo to turn classical music into a new form of alternative medicine.

Packaged in medicinal packets, mini SD cards take the form of tiny “pills’ that can be administered to people suffering from various ailments including loss of appetite, constipation and more.


This ingenious new delivery systems gives people a different way to try and treat illness, while also appreciating classical music in a modern era. Click through the gallery below to see more of the innovative packaging ideas.

Japan Philharmonic Orchestra

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