Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers

Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers
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As vino drinking declines in France, one winery decides to try and appeal to the next generation of consumers.

Ross Brooks
  • 17 july 2013

Hausmann Famille, a branch of the French winemaker Châteaux en Bordeaux is trying to claw back some of wine’s former popularity in France by introducing cola-flavoured wine to interest younger generations.

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