Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers
As vino drinking declines in France, one winery decides to try and appeal to the next generation of consumers.
Hausmann Famille, a branch of the French winemaker Châteaux en Bordeaux is trying to claw back some of wine’s former popularity in France by introducing cola-flavoured wine to interest younger generations.
Wine drinking in France has been slowly declined over the years, falling to 17% of the population who drink wine on a near-daily basis. The number who don’t drink wine at all has also doubled to 38%. One reason for the lack of interest in grape-based beverages is due to younger people switching to beers and spirits.