Drew Neisser: How CollegeHumor Gets Clicks
The CEO of the popular site chats with PSFK columnist to reveal that the brand views itself as a multiplatform, multimedia studio rather than just an online hub.
The world needs a laugh and the CEO of CollegeHumor, Paul Greenberg, is only too happy to make that happen on a grand scale. Aiming “To be the best and largest multimedia multi-platform comedy studio,” Greenberg and his merry band at CollegeHumor have turned comedy into a serious business, revealing a gaggle of lessons for CEO’s, CMO’s and content marketers from just about any industry. In the interview below, you’ll soon understand why this division of IAC that is growing faster than you can say Jake and Amir.