Instacart collects customers’ orders and sends them to personal shoppers, who deliver on the same day.

San Francisco-based grocery delivery service Instacart uses a crowdsourcing model to collect customers' grocery orders and send them to personal shoppers. Unlike services such as Peapod, Instacart enables people to have groceries delivered from multiple stores, like Whole Foods, Trader Joe's, Costco and Safeway.

The service sends customer orders to around 200 independent Bay Area personal shoppers, which are then delivered on the same day. The personal shoppers get a commission based on the number of items and orders they pick up and deliver in their own vehicle.

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