To promote the launch of its Highlander Honey whiskey, Dewar's placed 80,000 insects inside a vessel shaped like a bottle to create a 3D honeycomb.

Dewar’s recently called upon 80,000 honey bees to promote the launch of its Highlander Honey whiskey. The bees were placed inside a bottle-shaped vessel that was similar to their normal hive setup.

Inside they formed their honeycomb, leading to the “3B-printing” process, a term coined by Sid Lee Creative Studio and The Ebeling Group. You can check out the trailer and documentary video below to see the Dewar’s Highlander Honey bees build a real sculpture out of natural honeycomb:

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