In Brief

Fliike tracks the number of Facebook likes a company receives in real time.

The interaction between the physical and digital realms has become increasingly important as we live our lives simultaneously on- and offline. For small businesses, social media is an important way to generate interest in their goods and increase their online presence – but what about in their physical space? French startup Smiirl has created a way for a company’s online popularity to be flaunted in-store in real-time with a physical counter, the Fliike, that tallies the number of Facebook likes a company’s page receives as they happen.

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