Like To Death transforms social media into a mortal time-based experience by presenting a portrait that disintegrates with every thumbs-up.

‘Like to Death‘ is a creative project commissioned by adidas Originals from digital artist Geoffrey Lillemon and art collective/jewelry and fashion label Stooki. The collaboration takes the concept of digital and social media to a mortal time-based experience.

The site features a portrait of Death that gets destroyed by slowly being engulfed in flames and particles as more and more people ‘like’ it. If visitors refresh the page, they can see the robed figure of Death disintegrating as the ‘likes’ build up.

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