Designed for retailers and hotels, the new identification technology by NEC IT Solutions can identify famous faces.

A new facial recognition system has been developed by NEC IT Solutions that is able to identify celebrities. Designed for retail, the VIP identification technology could be used to help shop assistants provide a personalized service.

The Telegraph reports that the technology is currently being tested in around a dozen stores and hotel in the UK, America and the Far East. It analyzes footage of customers’ faces as they enter, taking various facial measurements which are then checked against a database of clients.

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