Eye Exam Actually Tests For Hearing Loss [Video]
Advertisement for Union Hearing Aid Center looks like an eye test, but actually diagnoses the health of your other senses by playing hidden tones in the background.
Glasses are inevitable it seems. Everyone accepts that as we age our eyes deteriorate, but according to the Union Hearing Aid Centre (UHAC) in Toronto, less people are willing to admit loss of hearing and that they might need a hearing aid. To raise awareness, creative agency DraftFCB developed a television and poster campaign for UHAC that had a hearing test hidden within an eye exam.
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