Eye Exam Actually Tests For Hearing Loss [Video]

Eye Exam Actually Tests For Hearing Loss [Video]
Advertising

Advertisement for Union Hearing Aid Center looks like an eye test, but actually diagnoses the health of your other senses by playing hidden tones in the background.

Daniela Walker
  • 9 july 2013

Glasses are inevitable it seems. Everyone accepts that as we age our eyes deteriorate, but according to the Union Hearing Aid Centre (UHAC) in Toronto, less people are willing to admit loss of hearing and that they might need a hearing aid. To raise awareness, creative agency DraftFCB developed a television and poster campaign for UHAC that had a hearing test hidden within an eye exam.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.