Painted-On Ads Turn Women’s Thighs Into Marketing Space

Painted-On Ads Turn Women’s Thighs Into Marketing Space
Advertising

Tokyo PR consultant Hidenori Atsumi came up with a program that pays women to be walking campaigns.

Leah Gonzalez
  • 24 july 2013

In Japan women can rent out ad space on their thighs. Yes, thighs.

The brainchild of Tokyo PR consultant Hidenori Atsumi, the ad program already has over 3,000 women signing up to be paid for sticking ads on their upper thighs.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.