Painted-On Ads Turn Women’s Thighs Into Marketing Space

Painted-On Ads Turn Women’s Thighs Into Marketing Space

Tokyo PR consultant Hidenori Atsumi came up with a program that pays women to be walking campaigns.

Leah Gonzalez
  • 24 july 2013

In Japan women can rent out ad space on their thighs. Yes, thighs.

The brainchild of Tokyo PR consultant Hidenori Atsumi, the ad program already has over 3,000 women signing up to be paid for sticking ads on their upper thighs.

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