menu

French Connection Dresses Naked Models With Fashion Sketches [Pics]

French Connection Dresses Naked Models With Fashion Sketches [Pics]
Advertising

Fashion brand reveals their design process from start to finish with these edgy photos.

Ross Brooks
  • 22 july 2013

The fashion brand‘s latest campaign, “From Sketch To Store” gives customers a chance to see the various stages one of their designs has to go through before it finally reaches stores.

Starting at the very beginning, all of the models involved were shot completely nude. It was then the task of  Jelly illustrator Jo Bird to sketch the Autumn/Winter collection onto printed out images of them. After a few more stages, the models were finally photographed wearing the actual pieces from the collection.

french-connection-sketch-to-store-5

Safe to say, the company knows what it’s doing and has managed to maintain it’s position as an industry leader when it comes to innovate design.

French Connection

+advertising
+autumn/winter
+campaign
+Design
+Fashion
+fashion / apparel
+Marketing
+models
+sketches
Trending

PSFK 2017 Conference Interview: Human-Centered Design Is The Key To Future Consumers

Arts & Culture
Debriefs
PSFK EVENTS
Brand Development Yesterday
Augmented & Virtual Reality april 26, 2017
No search results found.