Shawn Parr: Why Service Is The Final Frontier For Brand Excellence

Shawn Parr: Why Service Is The Final Frontier For Brand Excellence
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As a frequent traveler, the CEO of Bulldog Drummond is often being served. Here he describes what he has found are the pillars of good customer relations.

Shawn Parr, Bulldog Drummond
  • 14 july 2013

When I say I travel a lot for business, there’s not an ounce of male exaggeration in that statement. I fly the skies on multiple airlines, many legs and on various types of planes, navigating this beautiful and vast continent of ours. There are many weeks it feels like I’m in the air more than I’m on the ground. I like to think of myself as a business explorer rather than a road warrior, voyeuristically observing my surroundings, noting and documenting the idiosyncrasies and similarities of every traveling human and town I encounter across the country. I marvel at the number of people traveling every single day by plane, train and automobile; and I’m here to tell you there is absolutely nothing glamorous or pleasant about domestic travel.

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