Web giant in talks with media companies for potential broadcasting takeover.

Google has recently shown interest in launching an online version of pay television and has already approached several media companies about licensing their content for the future service.

The rumours come at a time when other big-name corporations such as Sony and Apple are also in talks to move into the same area and will therefore have stiff competition to win over the media companies they’ve approached. In hand the launch will also initiate competition with the existing online video players such as Netflix, Hulu and Amazon as Google plans to integrate both on-demand and conventional channels simultaneously.

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