The longer you can mentally focus on something cold, the more of the beverage you will receive

You can use your mind for all sorts of useful things, from problem solving, to positive thinking. But now you can use it for something a lot more tangible – pouring a perfect draught beer.

This brain-powered technology was created for Castle Lite – a low-carb, ice-cold beer offering from South African Breweries.

Using only your mind, The Extra Cold Mind Reader challenges you to keep your mind cool, even when presented with images of extreme heat and other distractions. The unique sensory experience also makes use of interactive lighting, cold air effects, rich immersive visuals and sound to really challenge the user.

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