Heineken’s Departure Roulette Sends Passengers To Unknown Destinations

Heineken’s Departure Roulette Sends Passengers To Unknown Destinations
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The experiment invited travelers at JFK Airport to change their plans and board a plane to a surprise location.

Emma Hutchings
  • 15 july 2013

As part of Heineken‘s global ‘Voyage’ campaign, the Departure Roulette experiment invited travelers in Terminal 8 at JFK Airport to change their scheduled destinations and board a plane to an unknown place.

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