The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.

To promote its Summer Clearance Event, Honda took to social media on July 15th, using Twitter and Vine to encourage interaction with customers. Asking them to tweet why they are sick of their old cars, using the hashtag #wantnewcar, the company then responded to individual gripes with amusing Vine videos. The six second videos were personalized to each complaint and encouraged the user to get a new Honda at the sale event.

brandchannel reports:

The hashtag saw 6,895 Twitter mentions from 5,617 users with 14.8 million estimated Twitter impressions. The word “Honda” received an estimated 247 million impressions between July 14 and Tuesday morning.

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