The Swedish furniture brand is exploring the theme of smart living for a tiny home.

IKEA is not only the place to go for budget-friendly furniture, but it is also hopes to be the furniture store that understands the needs of city dwellers living in small spaces. The Swedish furniture giant commissioned a study in the UK to understand how people use space in their home and launched a campaign, ‘Make Small Spaces Big' to demonstrate that with cleverly designed products, there is potential in a small homes.

The study, which sampled 2,000 UK adults, discovered that 70% of Britons don’t know the size of their own homes and they now live in the smallest homes in Western Europe, 15% smaller than other countries. Howard Carter, Sales Business Leader, IKEA UK and Ireland explained:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in