The creator of the popular radio show This American Life talks about why a conversational style is where the medium is headed.
This article titled “Ira Glass on This American Life: ‘Traditional broadcast media seems old-fashioned to me'” was written by Henry Barnes, for The Guardian on Sunday 23rd June 2013 18.30 UTC
Ira Glass is looking for a story. The host of This American Life, the phenomenally successful US public radio show, has flown into Sheffield for one night. He has come to the city’s documentary festival, hoping all the assembled film-makers will pitch him ideas for TAL, which boasts 1.8 million listeners in the US, and produces a weekly podcast that’s downloaded by 900,000 fans worldwide. His first UK appearance doesn’t seem to be going too well, though. “I don’t feel like people here know who I am,” he says.