ChiantiBanca ditches the teller line and replaces it with a personalized service approach.

The agriculturally focused Tuscany territory in Italy maintains traditions dating back hundreds of years. ChaintiBanca recognized that a sleek, impersonal design for a protoype branch wasn't going to resonate with the local community. Italian design firm Crea International and DINN! were charged with creating a new branch concept centered around personal contact with clients. The proposed service model required looking for inspiration beyond the financial sector and Crea found it in restaurants.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)