ChiantiBanca ditches the teller line and replaces it with a personalized service approach.

The agriculturally focused Tuscany territory in Italy maintains traditions dating back hundreds of years. ChaintiBanca recognized that a sleek, impersonal design for a protoype branch wasn't going to resonate with the local community. Italian design firm Crea International and DINN! were charged with creating a new branch concept centered around personal contact with clients. The proposed service model required looking for inspiration beyond the financial sector and Crea found it in restaurants.

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