The Surprising Story Behind Nike’s “Just Do It” Tagline

The Surprising Story Behind Nike’s “Just Do It” Tagline

The shoe company's brave three word slogan originated form a news story involving a murder.

Keerthana Jagadeesh
  • 10 july 2013

Ever wondered what the story behind the shoe company’s famous tagline was?

Nike‘s ubiquitous bold check mark and to-the-point slogan, “Just do it” have become so popular and influential over the past few years that they created a cult following among fitness and sports enthusiasts.

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