How KLM Embraced Comic Sans For A Day

How KLM Embraced Comic Sans For A Day
technology

Dutch airline celebrates the infamous type in a one-day campaign.

Yi Chen
  • 8 july 2013

KLM is the flag carrier of the Netherlands and is known for its creative and quirky marketing campaigns. On 5 July, the airline changed the typeface on its Dutch website to celebrate Comic Sans Day.

Comic Sans is infamous for being the most unattractive type. It was overused in professional documents and public signs in the 90s, and is now often used ironically. Nevertheless, KLM embraced the it for the day.

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