Lacoste Polos Replace The Iconic Crocodile With A Squiggle [Video]

Lacoste Polos Replace The Iconic Crocodile With A Squiggle [Video]
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The fashion brand gets an unexpected logo makeover for their 80th anniversary.

Lara Piras
  • 18 july 2013

Debuting this November, graphic designer Peter Saville has created a limited-edition line of polo shirts for Lacoste with a shocking twist; the polos are missing the signature logo. Instead, the iconic crocodile is replaced with designs ranging from squiggles to rough outlines.

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