An iconic architectural masterpiece put together using the toy bricks for the brand's new Creator's Line.

The Sydney Opera House in Australia is considered one of the most iconic buildings in modern architecture. The designers at LEGO wanted to capture its brilliance using the toy blocks for the brand's high-end Creator Line.

LEGO's previous attempt at the Opera House was far too simple and failed to show the curved sea-shell shape of the roof line. This time however, instead of only using 270 pieces, the new model includes almost 3,000 Lego bricks that highlight the the subtle details such as the steps leading up to the Opera House.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in