Logo-Free Ads Stir Emotions In Unsuspecting Viewers [Video]

Logo-Free Ads Stir Emotions In Unsuspecting Viewers [Video]
Advertising

Le Communique Art Show exhibit displayed ads stripped of their branding to engage young people and show them how creative the industry can be.

Daniela Walker
  • 10 july 2013

Advertising is often thought of as one of the great evils of our capitalist age. For many, it is not a hub of creativity nor does it have any resemblance to art. But what if ads were stripped of the very things that make them ads? In Le Communique Art Show, curated by ad agency Leo Burnett, advertisements went on display in a gallery but without their regular logos. Videos and photographs were presented to the public as if they were art, and as the video below shows, many were engaged and moved by what they saw before them.

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