Macala Wright: 6 Technologies In Every Marketer’s Toolkit
As consumer behavior becomes more complex, we need tech, tools and platforms that meet increasing customer expectations.
As marketers, we’re always looking for great tools to achieve success in our clients’ work and our own companies. Over the past year, I’ve made it a goal to track and experiment with different platforms, softwares and services in the hope of discovering cost effective tools that actually move the needle in positive ways and provide the data to support it. Here six technologies making marketing success more achievable. Bumebox
Consumers are extremely social, and because of that a brand’s digital channels should be as well. One of the biggest challenges for most marketers is social branding within the constructs of the networks and channels they’re active on. Social branding must be thoughtful, differentiated, controlled and effective – and Bumebox has the social infrastructure for that.