Reports claim that Microsoft was in talks with the social game publisher for an acquisition deal that would complement the launch of the Xbox One.

This article titled “How would a Microsoft-owned Zynga have affected the Xbox One?” was written by Stuart Dredge, for on Tuesday 9th July 2013 10.42 UTC

Without wishing to get too Sliding Doors about it, imagine how different the Xbox One console might have been if Microsoft had acquired social games publisher Zynga in 2010.

Fanciful speculation? Maybe not. Bloomberg claims that Microsoft was in active talks with Zynga three years ago about an acquisition deal, with the talks led on Microsoft's side by Don Mattrick – the Xbox executive who has just become Zynga's chief executive.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in