Macala Wright: CEOs Seek New Environments To Learn How To Speak To Customers
As global economic unrest alters the way in which customers interact with brands and businesses, leaders of those companies are having to rewire their ways of thinking to meet customer needs.
With shifting millennial mindsets, CEOs need to know how to speak to customers and they need to learn how to alter their thinking in groups of people who face the same challenges they do. As CEOs seek likeminded professionals, they no longer are attending massive events like CES and SXSW, instead they turn to smaller forums like PSFK and private, invitation-only events like Summit Series. On the West Coast, there’s a group that making waves for leaders who have business and companies here.