Designfever's Interactive Table let users move 3D-printed models across the screen of their device to learn more about the car brand.

Digital studio designfever created the Interactive Table to showcase car brand Lexus to visitors at the 2013 Seoul Motor Show.

The Interactive Table consisted of small-scale 3D-printed models of Lexus cars and an iPad platform. When placed on the iPad platform, the 3D-printed car models create different geometric shapes and patterns on the screen. When moved around, the model cars also create different responses and reveal information about the Lexus car models.

The Interactive Table was designed to give users a unique and memorable experience that would make them understand the philosophies of the car brand and the technological advancements of the new car models in only a short span of time.

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