A 12-foot tall statue of Mr. Darcy has been placed in London’s Serpentine Lake to promote a new TV channel dedicated to British drama.

The moment when Colin Firth became a sex symbol in the UK can be pinpointed to a scene from the BBC miniseries version of Pride and Prejudice. The scene, which is not in the Austen classic, sees Firth's Mr. Darcy take an impromptu dip into a lake, and emerge wet-shirt and hair dripping causing Elizabeth Bennett's pulse to race. That moment has been immortalized at the Serpentine Lake in London's Hyde Park, where a 12 foot fiberglass statute of Colin Firth now stands.

The sculpture took two months to build and paint before being installed in the Serpentine as a promotion for the new UK television channel, Drama, which will only air British dramas. Firth was chosen as the subject for the sculpture after being voted the most memorable scene in British drama. Although lead sculptor Toby Crowther says the sculpture is an amalgam of all the Mr Darcys:

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