Japanese new travel range gives customers the chance to win a miniature version of yourself.

MUJI, a brand normally focussed on the simplicity of it's products and their function has decided to offer something slightly more complex to it's customers – the chance to win a 3D-printed figuring of themselves, along with a luxury vacation.

Having partnered with All Nippon Airways (ANA), the no-brand wants to promote its latest offering of products, MUJI to GO. Keeping inline with their other offerings, MUJI wants to keep this new range simple, focusing on the mantra “Good Travels with Good Products.”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in