Two women on the cutting-edge of urban fashion petition big brands for something that would actually fit.

Emily Hodgson and Emilie Riis are the founders behind Purple Unicorn Planet – a website that showcases “men's only” style sneakers in the hope of getting them made in women's sizes as well.

Sneaker culture is just as popular amongst women as it is amongst men – especially in big urban centers like New York and London. The challenge for women however – is getting ahold of the latest sneakers in a size that isn't going to look like a clown shoe.

Some companies such as Nike don't even make many of their more unique styles in sizes for women – especially if they're designed using custom colorways, materials or patterns.

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