Nike’s Sock-Like Running Shoe Folds Into Itself [Video]

Nike’s Sock-Like Running Shoe Folds Into Itself [Video]

The sports brand's latest footwear is so flexible it can bend at all angles.

Leah Gonzalez
  • 17 july 2013

The new Nike Free Hyperfeel is meant to look, feel and function like an extension of one’s foot.

The new shoe is the latest product designed based on the brand’s “Nature Amplified” principle, which focuses on creating sportswear with three factors in mind–body movement, science and athlete feedback.

Nike’s research lab analyzed foot movement using pressure-mapping technology and high-speed film to determine the specific areas of the foot that would need traction and cushioning, and to design the shoe in a way that would allow the foot to be as close to the ground as possible.


The shoe is created with materials that are lightweight and flexible to make the shoe feel like a part of the wearer’s foot and to enable it to be responsive to the wearer’s movements. The shoe is so flexible that it can easily bend in all directions. The shoe also includes Lunarlon insoles and cushioning that are meant to replicate the bottom part of the foot. Capping off the design are its Nike Flyknit upper that provides compression and support and treaded rubber outsoles.

The Nike Free Hyperfeel will be available in the US, UK and Japan starting September 5th for a retail price of $175.

View more photos of the shoe in the gallery below.

Watch the clip below for more about the new shoe.


+consumer goods
+fashion / apparel
+fitness / sport
+Market Research
+Product Launch
+Sports & Fitness

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