Designer Denim Brand Opens Repair Shop In London

Designer Denim Brand Opens Repair Shop In London
Design

Nudie Jeans provides free jean mending or a 20% discount when customers exchange old jeans for a new pair.

Daniela Walker
  • 2 july 2013

Swedish designer denim brand Nudie Jeans has opened its first retail store in London. Their 15th concept store worldwide, the Soho-based site is unique because it includes Nudie’s first Repair Station, where costumers can get their denim fixed for free, or if the jeans are too tattered and battered to be fixed, they can exchange them for a new pair, receiving a 20% discount for the good deed.

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