Mix-And-Match App Lets Aspiring Stylists Create Runway-Worthy Looks

Mix-And-Match App Lets Aspiring Stylists Create Runway-Worthy Looks

The FIGR app lets users create outfits from online fashion shows and street style shots.

Leah Gonzalez
  • 26 july 2013

Most of us get our fashion inspiration from what we see on the streets, on the runway, or on the internet. A new fashion app lets users create outfits from these sources and more.

FIGR lets its users play around with libraries of photos of current fashion and create unique looks by mixing and matching heads and the top, middle and bottom parts of a photo.

The app partnered with big fashion brands such as Acne, Kenzo, Alexander Wang, and The Row. FIGR also partnered with prominent lifestyle and fashion bloggers and photographers like Leandra Medine of Man Repeller, Jayne Min of Stop It Right Now, Susie Lau of Style Bubble, and Phil Oh of Street Pepper.


Users of the app can link up with friends and become each other’s FIGR followers. They can browse through outfits or looks created using the app. And of course, as with most apps, users can share their creations with their FIGR followers or on Facebook and Twitter.

The app was created by Lauren Levinger, Byron Parr, and Chris Parcel. What inspired the app was the booming of the street style photography and fashion blogging culture. They also noted a lack of anything fashion-related in the mobile world. They envision the app not just as a fun app for those who love fashion but also as a tool for those who work in the fashion industry.

The creators have a lot planned for the app like branded editorial content and advertising, as well as a way for users to purchase the products they see in the app, but for now they are focused on improving the app.

The app is available for free on iTunes.



+fashion / apparel

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