Engage in some actual conversation thanks to this ingenious way to break the tie with your cell phone at meal time.

While technology can make our lives easier in so many ways, it can also make us more isolated from one another. One area where this couldn't be more true is around the dinner table – people are constantly checking for updates and messages, browsing the web – and even answering calls.

Zip It is tablecloth that makes up part of a collection aimed at highlighting and addressing this issue.

Many people today see eating as a purely functional act. That means it can be done while walking, talking, working, or any number of other activities. This is a drastic change from the ritual that it used to be – a time when people came together to take a break in the day, enjoy their food and engage in some interesting conversation.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in