How Playboy Is Rebranding For The Younger Generation

How Playboy Is Rebranding For The Younger Generation
Advertising

A series of artistic projects will be revealed in an attempt to breathe new life into the iconic American brand.

Plus Aziz
  • 1 july 2013

Playboy is working to re-assert itself into American youth culture through a series of creative initiatives, the first of which being Playboy Marfa, a roadside attraction by Richard Phillips in Texas. The brand will commission a series of art projects to reintroduce the company to a younger audience.

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