In Brief

Winner of Volvo's design competition is a portable pavilion that takes its inspiration from the shape of their latest model.

Pure Tension is a solar-powered pavilion that can be rapidly deployed, reinforcing the characteristics of Volvo’s V60 and mimicking its highly efficient nature.

Designed by Synthesis Design + Architecture (SDA) – a Los Angeles-based architecture firm led by architect and USC professor Alvin Huang – the pavilion was the winner of a competition to design something that would showcase Volvo’s latest offering.

Apart from the mesh fabric floral design that makes the pavilion such a wonder to look at, there are also photovoltaic valves woven into the fabric’s membrane. These valves channel the sun’s energy directly into the car’s battery, making the design a perfect combination of fashion and function.

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