Record Label Replaces Unsuspecting Fans’ Alarm Clocks With New Single
Instead of the same old ring tone, music lovers get a taste of Avicii's latest song instead.
You're probably all to familiar with the feeling of waking up to the same alarm tone every day – it can get old. So, in an attempt to change things up and promote Avicii's new single, Virgin EMI sent out an animated MMS that played his latest single just like an alarm clock.
The label, along with agency the7stars sent out an animated MMS to 100,000 dance fans on Sunday 14 July at 8am. With a click-through-rate of 9.8 percent, the impromptu alarm clock helped to push the Swedish DJ's new single to the top of the charts – aptly named “Wake Me Up.”