Record Label Replaces Unsuspecting Fans’ Alarm Clocks With New Single

Record Label Replaces Unsuspecting Fans’ Alarm Clocks With New Single
technology

Instead of the same old ring tone, music lovers get a taste of Avicii's latest song instead.

Ross Brooks
  • 19 july 2013

You’re probably all to familiar with the feeling of waking up to the same alarm tone every day – it can get old. So, in an attempt to change things up and promote Avicii’s new single, Virgin EMI sent out an animated MMS that played his latest single just like an alarm clock.

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