Reebok’s Heat-Reactive Sneakers Mold To Wearer’s Foot [VIDEO]

Reebok’s Heat-Reactive Sneakers Mold To Wearer’s Foot [VIDEO]

The sportswear brand's new line of running shoes shrinks to fit when heated with a hairdryer.

Daniela Walker
  • 8 july 2013

The running shoe industry seem to be obsessed with making minimalist shoes, which culminated in the barefoot running shoes that let you run as your Cro-Magnon forefathers ran to catch prey. Sportswear brand Reebok has a new range of sneakers, U-FORM+, that come even closer to that barefoot feeling by having a shoe that molds to fit the precise contours of your foot – at least the middle and heel parts of it.

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