Mario goes on an edible adventure in this series of short videos.

Hunter Harrison is someone who clearly didn't listen to the advice about not playing with his food, but we're glad he didn't.

Harrison has created a series of Super Mario Bros. Vine videos using sweets, crackers and other foods lying around the house.

Mario – played by a red fruit snack – can be found sprinting through the land of graham crackers and Cheez-Its to collect pennies for his first Vine appearance.

The second installment features Mario dodging a Koopa Troopa shell to grab the flagpole, before successfully reaching the graham cracker and Chex cereal castle.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in