Start-up BevyUp harnesses social networks to recreate the social nature of brick and mortar shopping with e-retailers.

Social shopping is taking the web by storm. We’ve grown increasingly comfortable with new websites and apps capturing this thriving area of technological innovation. BevyUp is one such start-up that has been in development for the past year by a handful of ex-Microsoft employees. The start-up seeks to enable shoppers browse and buy online alongside their friends, in real time across channels like Pinterest, Facebook, and Twitter to complete multiparty purchasing decisions. BevyUp provides a layer within the user’s browser that moves seamlessly from websites and social media platforms; users can share their screen, activate the webcam, and mark various items they’re interested in purchasing.

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