Vodafone Netherlands's #HashtagHolidays suggests destinations based on what's trending.

As part of its promotions for its All-in-1 Travel package Vodafone Netherlands created a social travel agency that provides travelers with destination suggestions based on popular travel-related hashtags.

Travelers can log on to #Hashtag Holidays and select their dream holiday based on popular hashtags from major cities in Europe.

The site uses an algorithm to analyze the different geographic locations of hashtags related to eating, partying or shopping. Some of the hashtags that the site analyzes include #foodporn, #YOLO, #romantic, #shopaholic, and #partyhard. #Hashtag Holidays then presents the popular destinations based on what's trending on social media.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in