Eco-Friendly Water Carafe Sends Coconut Based Filters Every 2 Months [Future Of Home Living]
This innovative water filter utilizes completely natural and biodegradable materials.
In the new Future of Home Living report, the PSFK Labs team look at the trend of Purified Living which uncovers how a range of tech-enabled and natural filtering systems are being designed to improve the environmental quality of people’s living spaces. A manifestation of this trend is the SOMA filtering carafe, which takes an innovative approach to water purification through its bio-degradable filter. Soma also provides a convenient subscription service that delivers its filters right to your doorstep so you never forget to change them on time. When asked about the inspiration behind the project, Mike Del Ponte, CEO and founder of SOMA Water, told PSFK
“There’s a strong sense, especially amongst urban dwellers, that we all want to get back to a pure, detoxified environment.”
Similar to other filtration systems on the market, the SOMA filter removes chlorine, heavy metals, and other contaminants from tap water, but this product sets itself apart with its eco-friendly footprint. The filter is made of a food-based PLA composite, carbon granules derived from Malaysian coconut shells, and a special layer of natural silk that helps with the purification process. The filter, designed from the ground up by David Beeman who has over 30 years of experience creating water formulas for Starbucks, Peet’s and other global brands, is fully biodegradable and can be replaced every two months through a subscription service offered by the company.
Del Ponte explains,
“We’ve designed Soma to be elegant and effective, but also modern, minimal and intuitive. The materials are carefully selected for quality, as well as environmental impact.
Its traditional carafe shape, made from decanter-quality glass, is both elegant and ergonomically sound, while its sustainable composition can help to cut down on the nearly 38 billion water bottles which are discarded annually. The Soma filter will be available for purchase this fall.”
The Soma Filter and designs like it fall under the larger theme we’re calling Equilibrium, which points to the way architects and designers are integrating feelings of balance, health, and well-being into people’s living spaces and everyday lives.
PSFK has announced the latest in a series of trend reports. Following studies into retail, social media, gaming, work and mobile, the PSFK Labs consulting team have generated the Future of Home Living report. That report manifests as a free summary presentation, an in-depth downloadable PDF and an exhibition in New York City that runs to August 16.
RSVP below to take a tour with Soma of the exhibition at 101W15th.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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