Target Creates Interactive Youtube Ads For Back-To-School Spenders
Retailer is investing more heavily into the second-largest spending season by introducing new products and digital innovation.
Over the decade, Target has moved to become a go-to resource for college freshmen and students in general. Harnessing this phenomenon and the reality that parents are increasingly spending more money on preparing their kids for school, Target will be kicking off their annual back-to-college marketing campaign with a reality-themed digital campaign, campus events, TV ads, and introducing 200 new products. According to data reported by USA Today: